# Hire Sales Staff in Italy

> A first seller in Italy for a Nordic company: CCNL, commission plans, company cars, regions, and cost.


<section> <span class="eyebrow">Hiring by sector</span> <h1 id="your-first-seller-in-italy">Your first seller in Italy</h1> <p class="lede">Italian buyers want to meet someone local who speaks their language and knows their industry. For many Nordic companies the first Italian hire is therefore a seller. What needs care: the commission plan, the car and the travel.</p> </section> <section class="grid"> <div class="panel"><h3 id="usual-ccnl">Usual CCNL</h3><p>Commerce and services (Terziario). Senior sales leaders can be hired as quadro or under the executives' agreement.</p></div> <div class="panel"><h3 id="roles">Roles</h3><p>Account executives, key account managers, business development, country manager, presales and solution engineers, customer success.</p></div> <div class="panel"><h3 id="where">Where</h3><p>Milan for most B2B buyers and head offices. Rome for public sector, energy and telecoms. Bologna, Turin and the Veneto for industrial customers.</p></div> </section> <section> <h2 id="salary-bands">Salary bands</h2> <div class="tbl"><table> <thead><tr><th>Role</th><th>Base salary</th><th>Variable</th></tr></thead> <tbody> <tr><td>Account executive</td><td><span class="review">[€ range to verify]</span></td><td><span class="review">[% of base]</span></td></tr> <tr><td>Key account manager</td><td><span class="review">[€ range to verify]</span></td><td><span class="review">[% of base]</span></td></tr> <tr><td>Country manager</td><td><span class="review">[€ range to verify]</span></td><td><span class="review">[% of base]</span></td></tr> </tbody> </table></div> </section> <section class="prose"> <h2 id="points-to-settle">Points to settle</h2> <ul> <li><b>Commission is salary.</b> It carries contributions and counts for the TFR. Budget it that way.</li> <li><b>A written plan.</b> Targets, payout dates and what happens on exit, all in writing. Vague plans end in disputes.</li> <li><b>Company car.</b> Normal for field sales. Private use is taxed as a benefit at a flat share, often cheaper than a raise. We handle leasing, fuel cards and tolls.</li> <li><b>Travel.</b> Daily allowances and reimbursed expenses have tax-free limits; we process them in the payslip.</li> <li><b>Productivity bonus.</b> A qualifying company plan lets up to €5,000 a year be taxed at just 1%. <span class="review">[confirm 2026 income limit]</span></li> <li><b>Employee, not agent.</b> Italy also has commercial agents with their own contract type. If the person sells only for you and under your direction, employment is the safer set-up.</li> <li><b>Signing contracts.</b> A seller who regularly concludes contracts in your name can create a taxable presence for your company in Italy. Agree with us how authority to sign is handled.</li> </ul> </section> <section class="prose"> <h2 id="cost-example">Cost example</h2> <p>An account executive on <span class="review">[€ base]</span> plus commission: the employer cost moves with each month's payout. The calculator shows the base; add commission as extra gross pay.</p> <div class="cta"><a class="btn" href="calculator.html">Open the calculator</a><a class="btn ghost" href="contact.html">Hire your first seller</a></div> </section>


---
Source: https://italyteams.com/hire-sales-italy.html